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LGR,
London Greek Radio 103.3 FM | Terrestrial Radio
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Advertising
with London Greek Radio | There is a way - the best way
Have you ever wondered how you would best promote your business
or product in your local area? The options are normally numerous
and varied. But if you wanted to direct your advertising campaign
to a specific market, then the options are less and easier to
choose from.
Now,
concentrate on approaching London's Greek community directly and
ask yourself how you can best do this with minimum, if any, wastage
and what medium would be in a position to help you do this.
Ask
no more! London Greek Radio, the first and only Greek language
radio station broadcasting to London's 300,000-strong Greek community
24 hours a day 7 days a week. Apart from Greek musical programmes,
LGR's dynamic format is punctuated with updated local, national
and international news and items of special concern, cultural
and educational features, programmes for women, children, the
elderly and many more.
By
now, you would be right in thinking that LGR is the perfect medium
with which you can directly approach the Greek community promoting
your product or service to a dedicated audience with high spending
power. And what better time to do this than now! We would be happy
to discuss your advertising needs, suggesting and advising you
of the best way to promote your business.
Radio
Rate Card
Segment |
Monday
to Sunday |
£
30 sec spot |
Cost
per second
in Cyprus Pounds |
£
30 sec spot |
Cost
per second
in Sterling Pounds |
€
30 sec spot |
Cost
per second
in Euros |
A |
07.00
– 10.00 |
21.00 |
0.70 |
23.90 |
0.80 |
36.31 |
1.21 |
B |
10.00
– 14.00 |
18.00 |
0.60 |
20.49 |
0.68 |
31.12 |
1.04 |
C |
14.00
– 17.00 |
18.00 |
0.60 |
20.49 |
0.68 |
31.12 |
1.04 |
D |
17.00
– 19.00 |
21.00 |
0.70 |
23.90 |
0.80 |
36.31 |
1.21 |
E |
19.00
– 24.00 |
16.50 |
0.55 |
18.78 |
0.63 |
28.53 |
0.95 |
F |
00.00
– 07.00 |
15.00 |
0.50 |
17.08 |
0.57 |
25.93 |
0.86 |
Call
us now without any obligation.
We can do your Radio Production that Includes:
• production of the ad
• Voice over • Script / scenario
• Music
• Sending by email to LGR
Banner
advertising on LGR web site
Τιμοκατάλογος
για banner διαφήμιση στην ιστοσελίδα του LGR
Period |
Cost
in Cyprus Pounds |
Cost
in Sterling Pounds |
Cost
in Euros |
12
months |
£1300 |
£1480 |
£2248 |
6
months |
£700 |
£797 |
£1210 |
3
months |
£400 |
£455 |
£692 |
1
month |
£250 |
£285 |
£432 |
LGR
- a popular station
London Greek Radio can consider itself to be in a privileged position
as regards to the high proportion of its listeners among the Greek
speaking community.
This
is confirmed by some key figures reached through a survey conducted
by the public relations firm Hallet Arendt in conjunction with
the University of North London.
Thus,
89% of those asked have listened to LGR and this figure rises
to 96% of those aged 35 and over. About 54% listen to it on a
regular basis. Listening is particularly high among those aged
55 and over.
Anyone
who is familiar with the Greek speaking community in London, will
verify its high degree of interest in developments in both Cyprus
and Greece as well as of its fidelity to Greek culture and national
heritage. London Greek Radio is the best means of information
on both those aspects and generally keeping in touch with events
in the Greek world. The great popularity of Greek music is an
additional reason for listening to LGR especially with the younger
generations. The music factor also explains the increasing number
of people among the wider population in North London listening
to LGR
Key
Figures
| London
Boroughs covered within Total Survey Area |
Adult
population |
Greek
voters |
| Barnet |
398400 |
42000 |
| Camden |
226800 |
8400 |
| Enfield |
318000 |
48000 |
| Hackney |
234000 |
18000 |
| Haringey |
266400 |
24000 |
| Islington |
214800 |
9600 |
| Waltham
Forest |
265200 |
9600 |
|
1923600 |
159600 |
Total
adults within TSA = 159600 x 2.2
Total listenership to LGR = 351,120
Programming
LGR
is a music biased station with a strong speech element. Musical
programmes are of a big variety to satisfy as far as possible
all tastes and all age groups.
A
typical 24 hour schedule will include nine zones:
- Zone
A After midnight 00.00 – 02.00
- Zone
B Pre-dawn 02.00 – 04.00
- Zone
C Waking up 04.00 – 07.00
- Zone
D Good morning London 07.00 – 10.00
- Zone
E Towards midday 10.00 – 13.00
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- Zone
F Afternoon show 13.00 – 16.00
- Zone
G Towards the end of the day 16.00 – 19.00
- Zone
H The evening show 19.00 – 21.00
- Zone
I New Generation 21.00 – 24.00
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Zone
D (Good morning London) starts with morning prayer and message
for the day by the Archbishop followed by a news bulletin, news
reports from Cyprus and Greece, comment and analysis on developments
in Britain and on an international level, on economic topics and
sport. Review of the Greek Cypriot, Turkish Cypriot the Greek
and the British press follow. News bulletins in Greek for the
rest of the day are at:
- 09.00,
10.00 13.00 (live from Cyprus),
- 11.50
(live from Greece)
- 16.03,
18.20 (live from Cyprus)
- 21.15
(live from Cyprus)
- 22.00
(live from Greece).
News
bulletins in English (IRN) are at 09.00 and 16.00.
Among
special programmes existing today or to be introduced, are:
- Round
the microphone discussion (weekly programme on current
developments)
- Woman’s
hour (weekly)
- Children’s
hour (weekly)
- Your
own view (weekly)
- Medical
matters phone-in (fortnightly)
- Legal
matters phone-in (fortnightly)
- Rights
to benefits (monthly)
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- Council
services (fortnightly)
- Community
announcements (bi-weekly)
- Saturday’s
magazine (weekly)
- Maronites’
programme (weekly)
- Horoscope
(daily)
- Recipe
of the day (daily)
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Most
of these programmes as well as many of the musical programmes
are on offer for sponsorship.
LGR,
London Greek Radio 103.3
Ο
Ελληνικός Ραδιοφωνικός Σταθμός Λονδίνου (LGR) είναι ο μοναδικός
Ελληνικός Ραδιοφωνικός Σταθμός που υφίσταται και λειτουργεί στο
Λονδίνο. Καλύπτει την ευρύτερη περιφέρεια της Αγγλικής πρωτεύουσας,
στην οποία υπάρχουν γύρω στις 300 χιλιάδες Έλληνες, καταγόμενοι
από την Κύπρο και την Ελλάδα.
Ο
LGR αποτελεί κατά γενική ομολογία το μόνο αποτελεσματικό μαζικό
μέσο επικοινωνίας της Ομογένειας. Σύμφωνα με έρευνα που πραγματοποίησε
το Πανεπιστήμιο Βορείου Λονδίνου τον Οκτώβριο 2001, το 95% των
συμπατριωτών μας είναι ακροατές του LGR. Επίσης, ο σταθμός μας
ακούγεται και από αρκετούς Άγγλους και μέλη άλλων εθνικών μειονοτήτων.
Το
να διαφημίζει ένας στο LGR δεν είναι μόνο μια καλή εμπορική κίνηση.
Είναι σχεδόν μια ανάγκη, την οποία όλο και περισσότεροι επιχειρηματίες,
Έλληνες και ξένοι, αντιλαμβάνονται, διαπιστώνοντας τα καλύτερα
δυνατά αποτελέσματα σε σχέση με την απόδοση των χρημάτων που θα
επενδυθούν στην διαφήμιση στο σταθμό αυτό.
Μπορούμε
να αναλάβουμε την παραγωγή του ραδιοφωνικού σας σπότ από το κείμενο
της διαφήμισης, την εκφώνηση, την σύνθεση μουσικής, την ηχογράφηση
της διαφήμισης, την εγγραφή σε CD και την αποστολή στο LGR.
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